With the deepening of the Belt and Road Initiative and the accelerated reconstruction of the global industrial chain, Georgia, as a transportation and trade hub connecting Europe and Asia, is becoming a new hot spot and high-potential market for Chinese enterprises to go abroad.

The 7^th World Trade Expo Georgia will be grandly held in the capital city of Tbilisi from September 19 to 21, 2025.

This exhibition will bring together high-quality domestic and foreign enterprises, focusing on trade cooperation and industrial connection in the Caucasus region. It is an excellent platform for Chinese enterprises to explore the Eurasian market and seek new growth points.

Exhibition Overview| A Bridge of Trade Connecting Europe and Asia

• Name: The 7^thWorld Trade Expo Georgia
• Date: September 19th – 21st, 2025
• Venue: Tbilisi, Georgia
• Covered Countries: Georgia, Azerbaijan, Turkey, Russia, etc

This exhibition will set up specialized exhibition areas around key industries such as building materials, machinery, automotive, consumer goods, and food, aiming to provide a comprehensive display platform for Chinese enterprises, expand market channels, seek agency cooperation, and connect with overseas orders.

Market Background | Georgia: A New Blue Ocean for Exports that Chinese Enterprises Cannot Ignore

In recent years, bilateral trade between China and Georgia has grown rapidly, especially in the fields of automotive, building materials and consumer goods. As one of the core nodes of the “Belt and Road Initiative”, Georgia, with its open business environment, convenient geographical location and low-tariff policies, is accelerating its transformation into a strategic springboard for Chinese enterprises to enter the Eurasian market.

Automotive Export Analysis | Chinese Brands Enter the Heart of the Caucasus

1. Huge market potential

According to statistics, from January to February 2025, the total number of imported vehicles in Georgia was 19,800, among which 641 were Chinese brand vehicles. Although the proportion was still small, the growth trend was obvious.

In recent years, the number of local dealers selling Chinese brand automobiles has continued to rise, indicating that the market is gradually recognizing the quality and cost performance of Chinese cars, and consumer attention is constantly increasing.

1. Three Major Competitive Advantages of Chinese Automobiles
2. High cost performance

Chinese brands are highly competitive among models of the same price range, thanks to their affordable prices and advanced technological configurations.

1. Rich production line

From small cars, SUVs and pickups to commercial models such as buses and light trucks, Chinese manufacturing can meet the needs of all types of vehicles.

1. Technology and design continue to progress

With the rapid development of intelligence, electrification and connectivity, Chinese vehicles are moving towards “quality” in going global and winning the favor of overseas consumers.

• The development opportunity is at the right time

1. Deepening strategic cooperation between China and Georgia: providing policy facilitation for Chinese products to enter the Georgian market.

1. Infrastructure upgrade: key projects such as the E60 highway and the “Middle Corridor” are being accelerated, opening up brand-new logistics channels for China’s exports.

1. Continuous growth of per capita GDP: the improvement of consumption capacity has driven the rapid release of demand for medium and high-end consumer goods such as automotive.

1. Challenges cannot be ignored
2. Brand awareness still needs to be enhanced: compared with European and American brands, Chinese cars still need to strengthen brand building.
3. After-sales service needs to be improved: some brands have fewer repair service points. In the future, efforts should be accelerated to improve the local after-sales system to enhance user satisfaction.

Exhibition Scope | Full industrial chain coverage, showcasing the strength of China’s intelligent manufacturing

This exhibition will feature six major exhibition areas, comprehensively covering the high-potential import sectors of Georgia, and facilitating Chinese enterprises to go global from multiple perspectives:

1. Building Materials & Construction Machinery Zone

Building materials, construction hardware tools, engineering machinery and equipment, lighting fixtures, furniture, etc.

2. Industrial & Machinery Equipment Zone

Machine tools, packaging machinery and materials, printing machinery, electromechanical equipment, etc.

3. Consumer Electronics & Home Appliances Zone

Household appliances, consumer electronics, automatic control systems, etc.

4. Textiles, Leather & Daily Consumer Goods Zone

Home textiles, leather products, garments and fabrics, accessories and trimmings, footwear, daily necessities, etc.

5. Food & Equipment Zone

Food and beverages, food machinery and technology, food processing machinery and technology, food packaging machinery, and measuring equipment, etc.

6. Auto Parts & Accessories Zone

Vehicles, automotive parts, vehicle decorations, and related tools, etc.

Why Georgia?

Geographical advantage: bridge to Europe, Central Asia and the Black Sea markets

Policy advantage: over 90% of goods have free tariffs and low trade costs

Friendly business environment: ranked among the world ‘s most convenient business places for many consecutive years

Market capacity is growing fast: upgrading consumption combined with convenient regional logistics and strong demand

Sign up for the exhibition and get a head start!

The Georgian market is taking off at an accelerated pace. The 7^th World Trade Expo Georgia is an important platform for you to open up the market, precise-matching resources and win orders!

We sincerely invite you to have face-to-face contact with high-quality buyers from around the world, showcase the talent of China’s intelligent manufacturing, and explore business opportunities along the “Belt and Road”!

Latest News

On the 7^th local time, Georgian Prime Minister Irakli Kobashize was elected as the chairperson of the ruling Georgian Dream Party.