Every business trip—whether for an exhibition, collaboration, or market research—holds hidden

opportunities. Have you considered that the spaces between your itinerary might become an unforgettable journey?

 

If you’re heading to Georgia or Azerbaijan, gift yourself time to explore the world beyond work.

These Caucasus nations blend ancient charm with modern energy, offering unimaginable landscapes

and cultural treasures waiting to be uncovered.

Georgia: Where History Breathes in Every Sip

Tbilisi — Romance Woven into Stone

In this capital nestled in the Kura River Valley, life moves at a gentler pace. Wander cobblestone

streets past colorful wooden balconies, gaze at the hilltop Trinity Cathedral, and step into cafés straight from a film scene.

Don’t miss: Narikala Fortress, sulfur baths, and the Peace Bridge at twilight.

The Cradle of Wine

Georgia’s 8,000-year-old winemaking legacy thrives in clay qvevri vessels. Sip amber-colored wines

at local restaurants, paired perfectly with khinkali (savory dumplings)—an experience that lingers.

Kazbegi — Sanctuary in the Clouds

Venture north to where the Gergeti Trinity Church pierces the sky. Framed by snow-capped peaks

and swirling mists, this ethereal vista quiets the soul in an instant.

Azerbaijan: Where Fire Meets Heritage

Baku — A Dance of Eras

A city that bends time: futuristic Flame Towers and avant-garde museums stand beside Old Town’s

medieval alleys and mosques. Here, the Silk Road whispers to a modern skyline.
Must-see: Baku Boulevard, Maiden Tower, Flame Tower light show, Heydar Aliyev Center.

Natural wonders: Mud volcanoes and burning mountains

Beyond the city:

• Gobustan National Park: Ancient rock art etching prehistoric life.

 

• Yanar Dag: Hillsides ablaze with eternal natural gas fires—Azerbaijan’s “Land of Fire” unveiled.

Business Trip Magic: Savor the Moments

Tight schedules needn’t limit joy. Try these:
✅ Half-day escapes: Slot in micro-adventures between meetings.
✅ Seamless transit: Pre-book taxis or intercity transfers.
✅ Taste adventures: Dive into local cafés, night markets, and hidden eateries.
✅ Serendipity: Explore side streets, craft shops, and open-air bazaars—each corner holds surprises.

A Culinary Bridge Between Continents

• Georgia: Khachapuri (cheese bread), khinkali, badrijani (eggplant rolls), and soulful wines.
• Azerbaijan: Plov (saffron pilaf), dolma, succulent shashlik, and jam-sweetened black tea.

 

Each bite fuses Asian spice, Mediterranean zest, and Persian flair—a feast of converging cultures.

The True Souvenir

We leave for work but return with memories. In Georgia and Azerbaijan, you needn’t chase “must-sees”—

the entire land is a living storybook. Simply open your eyes, spare a moment, and let beauty find you.

 

So pause. A sunset stroll, a glass of wine savored slowly—these become the most precious footnotes to your

Caucasus journey.

 

Go. Not just for the exhibition.

Let your spirit wander too.

Georgia is located in the South Caucasus region where Asia and Europe meet. It is bordered by the Caspian Sea to the east, the Black Sea to the west, Russia to the north, and Armenia and Turkey to the south. It is an important node country for the extension of the Belt and Road Initiative in Central and Eastern Europe.

This country, with an area of only about 69,000 square kilometers and a population of less than 4 million, has attracted the attention of a large number of international investors in recent years thanks to its open business environment, stable macroeconomic policies and superior geographical location. Georgia has signed free trade agreements with several major economies including China, the European Union and Turkey. It is one of the few countries in the world with a “four-directions duty-free market channel”.

Among them, in the field of construction and real estate, Georgia has demonstrated strong vitality and profound potential. The ever-growing demand for urban housing, government-led infrastructure construction, and high reliance on imported building materials have provided abundant business opportunities and implementation chances for Chinese building materials enterprises.

 

 1、Strong market demand: three major backgrounds drive the growth of building materials imports

1️⃣ Urban renewal + growth in residential demand: local supply is far from meeting the market demand

• Georgia has a high urban population concentration rate. Tbilisi alone accounts for approximately 30% of the country’s population, and its urban infrastructure is outdated, with a strong demand for renovation.
• Over the past ten years, the average annual growth rate of real estate construction projects in Georgia has been approximately 10%-12%.
• In 2024, the total investment in new residential construction in Georgia exceeded 2 billion Lari(approximately 730 million US dollars), while the country’s industrial foundation is weak and over 80% of its building materials rely on imports.

2️⃣ National-level infrastructure investment continues to release demand

• The “Middle Corridor” project led by the government promotes the construction of roads, ports and industrial zones, and has a large demand for steel, cement, prefabricated components, etc.
• According to data from the Ministry of Economy and Sustainable Development of Georgia, government infrastructure spending increased by 23.4% annuallyin 2023, making the construction industry one of the fastest-growing sectors in terms of GDP growth.

3️⃣ “Neighboring country transit + price advantage” amplifies import opportunities

• Georgia is a trade transit point without customs barriers. Building materials can enter Armenia, Azerbaijan, and even be transported to Europe via the Black Sea.
• Chinese building materials has gradually replaced the market share of mid-to-low-end products from Turkey and Iran by virtue of its low cost, standardization and mature supply chain.

🧱 2、Chinese building material enterprises have obvious advantages in going global. Which products are the most popular?

✅ 热销品类TOP 6（按市场反馈整理）：TOP 6 best-selling categories (compiled based on market feedback) :

Category	Best-selling Product	Main Buyers
Basic building materials	Tiles, steel bar, profile material, water-proof rolling material	Developers, builders, warehouse keepers
Decoration & Finishing	Floor, lamps, ceiling, glass, stainless steel	Interior decoration company, wholesalers
Sanitary fixtures	Toilets, washbasins, shower heads, faucets	Hardware and building materials stores, assembly engineering companies
Facade & Door	Aluminum alloy doors and Windows, PVC window frames, glass curtain walls	Building material wholesale market, building engineering company
Electrical system	Wire & cable, switch & socket, power distribution box	Building project purchaser
Tools and accessories	screws, glue, power tools, measuring tools	Hardware market, retailers

Chinese-made tiles and lamps are the best-selling. It’s much higher in quality but cheaper in price than that of Turkey.

— Tbilisi building materials wholesaler Levan

🌐 3、For Chinese enterprises, this is not only an export but also a “foothold for going global”.

Although the Georgian market is relatively small, it has the following five major advantages:

1. Zero-tariff entry into the EU market (DCFTA), and re-export to the EU at
2. Simple tax system, friendly language, and solid foundation of Chinese business There are already several Chinese-funded building materials companies that integrate warehousing and exhibition halls in the local area.
3. Convenient transportation: It takes 14 to 18 days to reach Tbilisi by sea and land transportation from China.
4. The expansion of real estate and commercial entities is continuous, with a large space for market penetration.
5. The government encourages foreign investment, and the construction industry has consistently ranked among the top three in foreign investment introduction.

📅 The Smart Life Expo 2025 Georgia will grandly open on September 19, 2025!

• Four major exhibitions will be co-occurred:
• Building materials
• Auto and spares
• Boutique
• Home and electronic consumer goods

It is expected to attract over 1,000 professional purchasers and project parties from countries such as Georgia, Armenia, Azerbaijan and Turkey for on-site negotiations, making it a truly “efficient matching platform”.

📌 Next Episode Preview: Interpretation of Best-selling Categories ② | Automobiles and Spare parts: From a Major Second-Hand Car Country to a Hot Spot for Auto Parts Business Opportunities

Follow “KAC Expo” for the latest news on the Georgian and Transcaucasian markets!

Exhibition consultation | Market connection | Customer invitation

Welcome to send a private message to the back-end or contact our official customer service

— A bridge to the Eurasian market, a promising future land worth laying out

In ancient times, the Silk Road traversed the Eurasian continent, connecting Eastern and Western civilizations and giving rise to countless trade legends. Today, the Belt and Road Initiative is reshaping this thousand-year-old trade route and promoting the joint construction and sharing of development dividends among the countries along the routes. In the heartland of this new Silk Road, there is a key “transfer station” that is increasingly attracting the attention of Chinese enterprises – Georgia.

Georgia: An important strategic node connecting the Eurasian continent

Georgia is located at the junction of Europe and Asia. It borders Russia to the north, Azerbaijan to the east, Turkey and Armenia to the south, and the Black Sea to the west. It is the convergence point of land and sea transportation between Asia and Europe and is known as the “heart of the Eurasian Corridor”. As one of the important countries along the Belt and Road Initiative, Georgia serves as a crucial gateway for Chinese enterprises to enter the markets of Central Asia, the South Caucasus, and even Eastern Europe.

✅ Outstanding geographical advantages: Poti Port, Batumi port and other important Black Sea ports, it is an important part of the “Middle corridor” transport plan between China and Europe;

✅ Friendly and open policy: Sign a free trade agreement with China, have attractive policy support such as preferential tax policies for foreign investment and free industrial zones;

✅ Access to multi-country markets: through Georgia radiation can reach Armenia, Azerbaijan, northeast Turkey, southern Russia market, become a transnational logistics and commodity distribution “bridgehead”.

 

Current situation and potential of the home appliance market in Georgia

Although the local market population of Georgia is only over 3.7 million and the home appliance industry is still underdeveloped, in recent years, its home appliance consumption market has been developing rapidly, showing a good growth momentum and import demand.

The market size continues to expand (Data source: Statista)

• The total market size in 2025 is expected to reach 293 million US dollars, with a compound annual growth rate of approximately 4.06%.
• Large household appliances: such as refrigerators, washing machines, air conditioners, etc., with a market size of approximately 188 million US dollars in 2025.
• Small household appliances: such as vacuum cleaners, rice cookers, etc. The market size will reach 99.87 million US dollars in 2025, with an annual growth rate of approximately 4.81%.
• Smart home appliances: Despite a small base, the market is expected to reach 2.5 million US dollars in 2025, with an annual growth rate as high as 8.48%, demonstrating future potential.

Market structure: Imports are dominant, and Chinese brands are rising rapidly

Main source countries of household appliances:

• European brands: such as Bosch, Gorenje, and Beko, which focus on high-end and simple designs and are favored by high-income users.
• Chinese brands: such as Haier, TCL, Midea, Gree, Changhong, etc., have gradually gained recognition from middle-class families with their high cost performance and rich styles.
• Turkish brands: such as Arcelik and Vestel, also have a relatively strong market share due to geographical advantages.
• Local brands: Extremely rare, the foundation of home appliance manufacturing is weak, and the market is almost dependent on imports.

Main sales channels:

• Offline channels: large chain electrical appliance stores (such as Alta, Elit Electronics, Zoommer, etc.) dominate;
• Online platforms: e-commerce platforms such as MyMarket and Extra.ge are rising rapidly, and the proportion of e-commerce is expected to reach 35.4% by 2025.

Consumption Preferences and Trends Insights

✅ Appearance design: Prefers “European minimalist style”

Georgian consumers tend to prefer low-saturation, matte materials and simple yet practical European styles in the appearance of home appliances, emphasizing “integration with kitchen cabinets” and “fusion with home style”. Chinese products may not be suitable for the local environment if they are overly “decorated” or have an “Asian style”.

✅ Functional requirements: Energy-saving, practical and intelligent

The selection of home appliances is trending towards energy conservation and durability, functional integration, and intelligent interconnection, especially in categories such as air conditioners, refrigerators, and water heaters.

✅ Price sensitivity: the mid-range market has huge potential

Although some high-income groups prefer European brands, the middle class in Georgia continues to grow and tends to purchase products with quality assurance and cost-performance advantages. This is precisely the main battlefield for Chinese brands.

 

How can Chinese enterprises seize this market?

Recommendation 1: Differentiated product positioning

Focusing on the mid-to-high-end market, we have launched smart and energy-saving products that align with European aesthetics, such as smart washing machines, energy-saving refrigerators, and integrated kitchen sets, to meet the upgrading consumption demands of local families.

Recommendation 2: Establish a local sales and after-sales network

Establish cooperation with local large chain stores or mainstream e-commerce platforms, gradually build a local after-sales system and warehousing center, and improve service experience and brand loyalty.

Recommendation 3: Participating in exhibitions is the best entry point

By participating in the Smart Life Expo Georgia 2025, Chinese enterprises can:

• Direct contact with purchasers and distributors from Georgia, Armenia, Azerbaijan and Turkey.
• Display the latest products and test the market response.
• Negotiate long-term layout opportunities such as agency distribution and cooperative factory establishment.
• Enhance the brand’s exposure and influence in the Caucasus region.

Georgia Free Industrial Zone: An “Accelerator” for Investment and Production

Represented by the Kutaisi FIZ Free Industrial Zone invested by Hualing Group, Chinese enterprises can enjoy:

• Corporate income tax, dividend tax and customs duties are all exempted.
• 100% foreign-controlled and no minimum investment amount.
• A variety of services such as fast registration, land preferences, and customs facilitation.

It is highly suitable for Chinese manufacturing enterprises to set up “light-asset” overseas bases for radiation export or local assembly.

Conclusion: Starting from Georgia, linking new opportunities in the Eurasian market

Georgia is not a “big market”, but it is a market of great strategic value: controllable costs, friendly policies, wide coverage and real opportunities.

Against the backdrop of the continuous advancement of the Belt and Road Initiative and the accelerated reorganization of the global supply chain, Georgia is becoming an important springboard for Chinese enterprises to “go global”. By participating in the Georgia International Trade Fair, building a local sales network, and establishing a brand and service system, Chinese enterprises will seize the initiative in the Caucasus market and take new steps towards Europe and Asia.

Starting from our exhibition, connecting the world, sharing the future!

With the deepening of the Belt and Road Initiative and the accelerated reconstruction of the global industrial chain, Georgia, as a transportation and trade hub connecting Europe and Asia, is becoming a new hot spot and high-potential market for Chinese enterprises to go abroad.

The 7^th World Trade Expo Georgia will be grandly held in the capital city of Tbilisi from September 19 to 21, 2025.

This exhibition will bring together high-quality domestic and foreign enterprises, focusing on trade cooperation and industrial connection in the Caucasus region. It is an excellent platform for Chinese enterprises to explore the Eurasian market and seek new growth points.

 

Exhibition Overview| A Bridge of Trade Connecting Europe and Asia

• Name: The 7^thWorld Trade Expo Georgia
• Date: September 19th – 21st, 2025
• Venue: Tbilisi, Georgia
• Covered Countries: Georgia, Azerbaijan, Turkey, Russia, etc

This exhibition will set up specialized exhibition areas around key industries such as building materials, machinery, automotive, consumer goods, and food, aiming to provide a comprehensive display platform for Chinese enterprises, expand market channels, seek agency cooperation, and connect with overseas orders.

Market Background | Georgia: A New Blue Ocean for Exports that Chinese Enterprises Cannot Ignore

In recent years, bilateral trade between China and Georgia has grown rapidly, especially in the fields of automotive, building materials and consumer goods. As one of the core nodes of the “Belt and Road Initiative”, Georgia, with its open business environment, convenient geographical location and low-tariff policies, is accelerating its transformation into a strategic springboard for Chinese enterprises to enter the Eurasian market.

Automotive Export Analysis | Chinese Brands Enter the Heart of the Caucasus

1. Huge market potential

According to statistics, from January to February 2025, the total number of imported vehicles in Georgia was 19,800, among which 641 were Chinese brand vehicles. Although the proportion was still small, the growth trend was obvious.

In recent years, the number of local dealers selling Chinese brand automobiles has continued to rise, indicating that the market is gradually recognizing the quality and cost performance of Chinese cars, and consumer attention is constantly increasing.

1. Three Major Competitive Advantages of Chinese Automobiles
2. High cost performance

Chinese brands are highly competitive among models of the same price range, thanks to their affordable prices and advanced technological configurations.

 

1. Rich production line

From small cars, SUVs and pickups to commercial models such as buses and light trucks, Chinese manufacturing can meet the needs of all types of vehicles.

 

1. Technology and design continue to progress

With the rapid development of intelligence, electrification and connectivity, Chinese vehicles are moving towards “quality” in going global and winning the favor of overseas consumers.

 

• The development opportunity is at the right time

1. Deepening strategic cooperation between China and Georgia: providing policy facilitation for Chinese products to enter the Georgian market.

 

1. Infrastructure upgrade: key projects such as the E60 highway and the “Middle Corridor” are being accelerated, opening up brand-new logistics channels for China’s exports.

 

1. Continuous growth of per capita GDP: the improvement of consumption capacity has driven the rapid release of demand for medium and high-end consumer goods such as automotive.

 

1. Challenges cannot be ignored
2. Brand awareness still needs to be enhanced: compared with European and American brands, Chinese cars still need to strengthen brand building.
3. After-sales service needs to be improved: some brands have fewer repair service points. In the future, efforts should be accelerated to improve the local after-sales system to enhance user satisfaction.

Exhibition Scope | Full industrial chain coverage, showcasing the strength of China’s intelligent manufacturing

This exhibition will feature six major exhibition areas, comprehensively covering the high-potential import sectors of Georgia, and facilitating Chinese enterprises to go global from multiple perspectives:

 

1. Building Materials & Construction Machinery Zone

Building materials, construction hardware tools, engineering machinery and equipment, lighting fixtures, furniture, etc.

 

2. Industrial & Machinery Equipment Zone

Machine tools, packaging machinery and materials, printing machinery, electromechanical equipment, etc.

 

3. Consumer Electronics & Home Appliances Zone

Household appliances, consumer electronics, automatic control systems, etc.

 

4. Textiles, Leather & Daily Consumer Goods Zone

Home textiles, leather products, garments and fabrics, accessories and trimmings, footwear, daily necessities, etc.

 

5. Food & Equipment Zone

Food and beverages, food machinery and technology, food processing machinery and technology, food packaging machinery, and measuring equipment, etc.

 

6. Auto Parts & Accessories Zone

Vehicles, automotive parts, vehicle decorations, and related tools, etc.

Why Georgia?

Geographical advantage: bridge to Europe, Central Asia and the Black Sea markets

Policy advantage: over 90% of goods have free tariffs and low trade costs

Friendly business environment: ranked among the world ‘s most convenient business places for many consecutive years

Market capacity is growing fast: upgrading consumption combined with convenient regional logistics and strong demand

Sign up for the exhibition and get a head start!

The Georgian market is taking off at an accelerated pace. The 7^th World Trade Expo Georgia is an important platform for you to open up the market, precise-matching resources and win orders!

We sincerely invite you to have face-to-face contact with high-quality buyers from around the world, showcase the talent of China’s intelligent manufacturing, and explore business opportunities along the “Belt and Road”!

Latest News

On the 7^th local time, Georgian Prime Minister Irakli Kobashize was elected as the chairperson of the ruling Georgian Dream Party.

12月13日-15日由江苏省贸促会、连云港市贸促会共同组织的2023江苏品牌产品丝路行（连云港站）暨沙特吉达国际农业、食品及食品加工展

在沙特吉达国际展览中心举行。本次活动省市联动，聚焦“一带一路”市场，旨在贯彻落实国家推动外贸、稳规模、优结构工作部署，积极引导企业

开拓中东市场，抢订单稳外贸。

 

 

On March 23, Guizhou Province of China and Imereti Oblast of Georgia held a video work exchange event to jointly negotiate and carry out friendly cooperation and establish friendly provincial state relations. China and Georgia are traditional friendly cooperative partners. At present, Guizhou Province has carried out practical cooperation with Georgia in transport infrastructure construction, economy and trade and other fields. This “cloud connection” is the first meeting between Guizhou Province and Georgia’s Imelej Oblast. It aims to expand Guizhou’s international sister cities, promote friendly cooperation between Guizhou and countries along the “the Belt and Road”, and serve the deep integration of Guizhou Province into the “the Belt and Road” construction.

According to media reports on August 19, 2022, the Friendship Bridge across the Debet River on the Georgian Armenian border was officially opened today.

 

Georgian Prime Minister Ilakli Garibashvili and Armenian Prime Minister Nicol Pashnyan attended the ceremony.

 

Garibashvili said that the joint construction of a modern standard and 160 meter four lane bridge on the border between the two countries is a key project in Georgia. The operation of the Friendship Bridge will double the border capacity and improve transportation. At the same time, this bridge has strategic significance as an important component of the East West International Expressway.

In April 2023, Georgia’s ambassador to the People’s Republic of China, Alchi Kalandia, visited Sichuan Province. During this period, he held talks with the Deputy Governor, as well as the heads of the local Foreign Affairs Office, the Commerce Bureau, and the Department of Culture and Tourism.

 

The ambassador introduced investment and tourism opportunities in Georgia to the Sichuan Provincial Government and emphasized the importance of strengthening business exchanges and cooperation in the tourism field.

 

In addition, Alchi Karandia expressed gratitude to the Chinese side for providing assistance to the Georgian medical system during the epidemic. In March 2020, Sichuan Provincial Government presented COVID-19 test kit to Georgia. In addition, the ambassador also visited Mianyang City and visited the Free Industrial Zone and local high-tech companies.

On May 9th, a delegation led by Besik Sharashenidze, Counselor of the Georgian Embassy in China, visited our city and participated in a promotion meeting. Zhu Xuan, a member of the municipal government party group, attended the meeting. The two sides held friendly negotiations on deepening practical cooperation and strengthening economic and trade exchanges.

 

Zhu Xuan warmly welcomed the arrival of the delegation led by Besk Sharashenize and briefly introduced the basic situation of our city. He said that Daye is a city with a long history, rich cultural heritage, superior geographical location, convenient transportation network, and a good business environment. Daye will always be committed to providing high-quality services and a good investment environment for foreign investors, persistently promote the development of open economy, actively introduce high-end industries and high-quality enterprises, strengthen cooperation with domestic and foreign enterprises, and promote cooperation and development of both sides. Looking forward to promoting economic, trade, and cultural exchanges between China and Georgia to a new level, injecting new vitality and momentum into the friendly cooperative relationship between the two countries.

 

Besk Sharashenize stated that Georgia and China are both countries with a long history, and their traditional cultures also have many similarities. Georgia is one of the countries with the best business environment in the world, and the two countries have broad development space and cooperation potential, especially in terms of trade. China is Georgia’s largest export market. Georgia looks forward to strengthening cooperation with Daye, building platforms and bridges, effectively promoting exchanges and cooperation between Chinese and Georgian enterprises in economic, trade, tourism and other fields, and helping the prosperity and development of the two countries’ economy and social livelihood.