In the first quarter of 2026, Georgia delivered an impressive “report card”. According to the latest data from Georgia’s Ministry of Economy and Sustainable Development and the National Statistics Office, real GDP grew by 9.1% year‑on‑year, international tourism revenue reached $829 million, and international arrivals hit a record 997,000 for the first quarter – the highest ever for that period. At the same time, cooperation between China and Georgia in tourism, trade, direct flights and other areas is accelerating, and Chinese tourists’ enthusiasm for visiting Georgia continues to rise.

In this article, we take a deep dive into the core logic and future trends behind these striking figures, and focus on how the boom in tourism is transmitting into the trade sector – providing the important business backdrop for the “Georgia International Trade Exhibition” to be held in Tbilisi from September 26‑28, 2026.

Economic Growth Leads the Region: 9.1% High Growth, Accelerating to Double Digits

From January to March 2026, Georgia’s real GDP grew by 9.1% year‑on‑year, with monthly acceleration:

• January:+7.9%
• February:+8.8%
• March:+10.7% (double‑digit growth)

This performance far exceeds the government’s budget target of 5% set at the start of the year, and is also significantly higher than the full‑year forecasts of the World Bank (5.5%), Asian Development Bank (5.5%) and other institutions.

In terms of growth drivers, manufacturing, information and communication, professional services, mining, construction, and transport & warehousing made outstanding contributions, with real‑economy activity continuing to pick up.

These figures fully demonstrate the inherent resilience of Georgia’s economy: despite external pressures such as the ongoing Middle East conflict and global tourism market volatility, Georgia maintains a robust upward momentum.

How Does Tourism Growth Drive Trade? – The Transmission Logic from “People Flow” to “Commercial Flow”

The prosperity of Georgia’s tourism sector not only directly benefits hotels, catering, transport and other industries, but is also profoundly reshaping the country’s trade structure and business ecosystem. For Chinese companies planning to expand into Georgia and the wider South Caucasus market, the following points are especially critical:

Tourists are “potential buyers” and “channel discoverers”

Among the millions of international tourists visiting Georgia each year, a large number are business travelers from Turkey, the EU and Gulf countries. During their trips, they encounter Georgian local products (wine, agricultural products, textiles, handicrafts, etc.) and may turn into long‑term procurement customers or distribution channels.

Tourism‑driven demand for infrastructure and consumer goods imports

To meet growing tourist demand, Georgia is accelerating the upgrade of airports, hotels, restaurants, shopping centres and transport networks. This directly drives import demand for building materials, furniture, home appliances, hotel equipment, food & beverage packaging, new energy facilities and more – all areas where China’s supply chain excels.

Georgia’s enhanced trade value as a “Eurasian transit hub”

Georgia is home to free industrial zones and ports such as Tbilisi, Batumi and Poti, and has free trade agreements with the EU, Turkey and CIS countries. The tourism boom has further raised Georgia’s international profile, attracting more international trading companies to use Georgia as a strategic springboard into the Caucasus, Central Asia and European markets. Chinese companies can take full advantage of Georgia’s tariff preferences and logistics strengths to export products to a broad market of more than 300 million people in the surrounding region.

Direct China‑Georgia flights will significantly lower business matchmaking costs

The Shanghai–Tbilisi direct flight route will open on July 15, 2026, greatly reducing one‑way travel time. Chinese entrepreneurs will be able to travel to Georgia more conveniently for site inspections, client visits and exhibition participation. Lower business travel costs will directly boost bilateral trade activity.

China‑Georgia Cooperation Heats Up: Direct Flights Open in July, Chinese Tourists Up 44.4%

Shanghai–Tbilisi direct flight opens July 15

In April 2026, Georgian Economy and Sustainable Development Minister Kvirikashvili led a delegation to China and confirmed with China Eastern Airlines that the Shanghai–Tbilisi direct flight will officially launch on July 15, 2026. The minister said: “The Chinese market is of strategic importance to Georgia’s economic development. Direct flights will increase tourist flows, attract more high‑spending tourists, and strengthen people‑to‑people exchanges and economic ties.”

Strategic partnership continues to deepen

1. November 2025:Georgian Prime Minister Kobakhidze attended the 8th China International Import Expo and made an official visit to China. Both sides reaffirmed their strategic partnership and discussed expanding cooperation in trade, infrastructure, tourism and investment. Georgia participated as a guest of honour, with over 40 enterprises showcasing cultural heritage, traditional wine‑making techniques, tourism potential, etc.
2. April 2026:The two sides signed an updated free trade agreement and agreed to establish an inter‑governmental cooperation framework to support major investment projects and encourage Chinese companies to participate in Georgia’s strategic projects.

Chinese tourists: +44.4% in 2025, strong momentum continuing in 2026

According to the Georgian National Tourism Administration, Georgia received approximately 6.9 million international tourists in 2025, a year‑on‑year increase of 6.2%. Among them, Chinese tourists reached 127,800, a sharp rise of 44.4%, making China one of Georgia’s top ten source countries for the first time.

In the first quarter of 2026, Chinese tourist numbers continued to grow rapidly. With the double benefit of the soon‑to‑open direct flight and the visa‑free policy, the total number of Chinese tourists for the full year is expected to reach a new high.

Georgia Named Official Partner Country of ITB China 2026

On May 26‑28, 2026, ITB China will be held in Shanghai, where Georgia will be the official partner country. The Georgian National Tourism Administration will host a series of events including a themed opening dinner, wine and food tastings, and live cultural performances, fully showcasing Georgia’s unique charm to the Chinese and global markets.

A representative of the Georgian National Tourism Administration noted: “China is one of the world’s most dynamic and promising outbound tourism markets. Our goal is not only to raise awareness, but to build long‑term partnerships with China’s travel industry to develop high‑quality, customised tourism products.”

Seize the Opportunity: Smart Life Expo Georgia, September 26‑28

The “people flow” brought by tourism is generating tangible “commercial flow”. To help Chinese companies precisely connect with procurement demand in Georgia and surrounding markets, the Smart Life Expo Georgia 2026 will be held on:

Date: September 26‑28, 2026
Venue: Tbilisi, Georgia

Exhibit Categories:

• Building Materials & Construction Machinery Zone:building materials, hardware tools, engineering machinery, lighting, furniture, etc.
• Industrial & Machinery Equipment Zone:machine tools, packaging machinery and materials, printing machinery, electro-mechanical equipment, etc.
• Consumer Electronics & Home Appliances Zone:home appliances, consumer electronics, automatic control systems, etc.
• Textiles, Leather & Daily Consumer Goods Zone:home textiles, leather products, clothing and fabrics, accessories and trims, footwear, daily use articles, etc.
• Food & Equipment Zone:food and beverages, food machinery and technology, food processing machinery and technology, food packaging machinery and measuring equipment, etc.
• Auto Parts & Decoration Zone:vehicles and auto parts, automotive accessories and decorations, tools, etc.

From tourism boom to market boom, Georgia is ushering in its own new opportunities.Want to see Georgia’s “wine paradise” with your own eyes?Now, it’s easier than ever.

Starting July 15, Shanghai Pudong will officially launch a new direct flight to Tbilisi, the capital of Georgia.This is China Eastern Airlines’ first direct route to Georgia, meaning the distance between China and this Caucasus country is once again shortened.In the past, going to Georgia meant complicated transfers and long waits;now, with just a plane ticket, you can fly directly to this country that holds snow-capped mountains, ancient cities, and a wine civilization.But the significance of opening a new route is never just about travel convenience.It means —More Chinese tourists will step into Georgia; more Chinese companies will reacquaint themselves with Georgia;
and this important node country connecting Europe and Asia is also welcoming a new wave of international attention. If you don’t know Georgia yet, now might be the time to get to know it again.

Why Georgia?

When people mention Georgia, the first impressions for many are: snow-capped mountains, ancient cities, and wine.

But what truly continues to attract global tourists is its unique sense of fusion.

Here, there is both the romance of old European towns and the mystery of Asian cultural intersections;
both an 8,000‑year‑old wine civilization and a rapidly developing tourism economy.

Georgia is considered one of the important birthplaces of the world’s wine civilization.
Archaeological research shows that the history of winemaking here dates back 8,000 years.

Especially in the eastern Kakheti region, vast vineyards spread along the valleys, and the traditional Qvevri winemaking method is still fully preserved.

If going to France is about tasting wine culture,
then coming to Georgia is more like searching for the very origins of wine civilization.

Here, there is not only wine but also stories.

Georgia: More Than Just a Tourist Destination

Its Location Determines Its Value

Many people know Georgia for its scenery,
but those who truly understand it will find its more important value hidden on the map.

Georgia is located in the heart of the Caucasus region, straddling the crossroads of Eurasia.
It borders the Black Sea to the west, Russia to the north, Turkey and Armenia to the south, and Azerbaijan to the east.

It acts as a natural link, connecting European, Central Asian, Middle Eastern, and Caucasus markets.

This geographical position gives Georgia triple value:

1. As a tourism gateway– It is an important entry point into the Caucasus region. More and more tourists from Europe, the Middle East, and Asia are putting Georgia on their travel lists.
2. As a logistics node– With the continuous growth of the Middle Corridor, Georgia is becoming an important logistics corridor connecting China, Central Asia, and Europe.
3. As a trade window– It is not only a consumer market but also an important springboard into surrounding regional markets.

Simply put: if you view Eurasia as a chessboard, Georgia is becoming an increasingly critical move.

When Going to Georgia, These Places Are Worth Seeing

01 | Tbilisi
The capital of Georgia and the best starting point to get to know the country. Old cobblestone streets, balcony buildings, sulfur baths, churches, and modern architecture interweave. Here, there is history and youthful vitality. During the day, it’s good for a slow walk; at night, it’s good to climb high and see the city lights. It is both ancient and vibrant.

02 | Sighnaghi
One of Georgia’s most romantic towns. Known as the “City of Love”. There are vineyards, valleys, red‑tiled houses, and a slower pace of life. It is one of the most representative places to experience wine culture. Many people who come here end up staying longer than planned.

03 | Kakheti
The true wine paradise. This is Georgia’s core wine region. From grape picking to winemaking to tasting, you can deeply participate in the entire process. If you want to truly understand Georgia’s wine culture, you cannot miss this place.

04 | Kazbegi
Georgia’s most representative snow‑capped mountain landmark. The grandeur of the Caucasus Mountains is fully displayed here. Snow mountains, churches, roads, and seas of clouds together form a classic Georgia travel postcard. Many people only truly understand what awe means when they come here.

Why Is Georgia Tourism Getting Hotter?

The data says it all.

In 2025, Georgia received approximately 5.8 million international tourists, a year‑on‑year increase of about 7%, reaching a new high in recent years.
And entering 2026, this trend continues. As of the first quarter of 2026, Georgia has welcomed nearly 1 million international tourists, a year‑on‑year increase of about 4%.

The reasons behind the sustained rise in tourism are actually simple: convenient visas, travel‑friendly costs, and unique experiences.

Compared to traditional European tourist destinations:

• Here, the cost of living is lower;
• Cultural experiences are deeper;
• Natural landscapes are richer;
• The travel pace is more relaxed.

For more and more tourists seeking in‑depth experiences, Georgia is becoming a new choice.
And with the opening of the direct flight from Shanghai, the growth of tourists from the Chinese market is also worth looking forward to.

Behind Tourism Booms, New Market Opportunities Often Lie

For businesses, an increase in tourist numbers never simply means more visitors.
It more importantly means: consumption is growing, demand is growing, the market is growing.

The development of tourism directly drives:
✔ Hotel construction and upgrades
✔ Demand for household goods
✔ Demand for building materials procurement
✔ Expansion of commercial retail
✔ Improvement of infrastructure construction

Especially for a country like Georgia, which has both tourism and logistics attributes, market opportunities are often greater than what meets the eye.

For many emerging markets, the earliest signals often come from tourism popularity. People arrive first, then demand follows.

For Chinese companies, entering early often makes it easier to establish market advantages.

Sometimes, a trip shows you the scenery, but an inspection trip might show you opportunities.

When the Flight Takes Off, Opportunities Also Take Off

From Shanghai to Tbilisi, it’s now not just closer.
More importantly, the flow of people, goods, and business between China and Georgia is accelerating.

If you want to see the origins of wine civilization;
want to feel the charm of Caucasus snow mountains and ancient cities;
want to understand an emerging market that is rapidly heating up –
Georgia is worth seeing for yourself.

Travel shows you scenery, but seeing it on the ground often reveals opportunities.

In September, Walk into Georgia with Us

This September, besides seeing the scenery, we want to take you to see the market.
Step into Georgia, experience this emerging country connecting Europe and Asia, and see its real business environment, consumption trends, and market opportunities.

Experience 8,000 years of wine culture in the wineries;
observe local consumption changes in the cities;
connect with buyer resources and industry opportunities at exhibition sites.

Some countries are suitable for travel; others are worth getting to know deeply.
Georgia happens to be both.

In September, set off with us. Let’s go see together what new opportunities this country – gaining more and more attention – truly holds.

Just how “intense” is Georgia in May?
Not the soul-crushing kind of intense – it’s spring intense:Lush greenery, grapevines bursting with new life, gentle breezes through the mountain towns, and the very air carrying the aroma of wine and grilled meat. What’s more: May is the single most concentrated month of public holidays in Georgia.
Religious festivals, city carnivals, the Victory Day commemoration, a warm Family Day… one after another. Locals are either celebrating or on their way to a celebration.
The early spring chill is gone, and the most comfortable travel season of the year has arrived.Let’s explore Georgia’s unique May festivals and uncover the cultural romance of the Caucasus.
(And while we’re at it, here’s a little teaser for something big in September )

1. May Highlights: From Solemn to Spectacular – Bells and Fireworks
2. Kutaissi – Gurveloba Festival (May 2)
   The ancient capital goes all out – wine and skewers on every corner

As Georgia’s millennium-old capital, Kutaissi throws its very own “city birthday party.”
Old town streets are decked with lanterns, craft fairs and food stalls stretch as far as the eye can see. Traditional folk songs and dance parades go from morning until evening.
Locals dressed in embroidered traditional attire clink glasses – a sip of local red wine, a bite of freshly grilled skewers, followed by a piece of cheese-filled khachapuri. The smoky, lively atmosphere of the old town will leave you happily dazed.

1. Victory Day & Europe Day (May 9)
   Flowers and bells – tender and solemn

A nationwide day off, the mood is dignified yet not heavy.
In Tbilisi, Kutaissi, Batumi and other cities, people lay flowers at war memorials; church bells echo across the sky as prayer services are held in peace.
Some public venues open free historical exhibitions telling the stories of the Caucasus during WWII.
The streets are quiet and gentle – a perfect day for strolling through the old town and visiting cultural sights.

III. St. Andrew’s Day (May 12)
Honouring the patron saint – church bells ring nationwide

St. Andrew is Georgia’s patron saint, and this day is one of the most solemn religious feasts in the Orthodox calendar.
Churches across the country open their doors wide. The faithful dress formally for liturgy, and clergy hold holy mass. Churches are adorned with flowers, and the sound of bells fills the city sky.
After the service, families visit one another and prepare elaborate home-cooked meals together.

1. Family & Respect for Elders Day (May 17)
   No parades, just dinner at home

This day has no grand parades or fireworks – only one message: go home, spend time with your elders.
Georgians set aside work, return to their parents’ home, cook a traditional meal with their own hands, open a bottle of red wine, and sit around the table chatting slowly.
Community centres hold gentle performances for the elderly – the whole rhythm feels like it’s been slowed down to 0.5x.

1. Georgia’s Independence Day (May 26)
   The biggest blast of the year! Military parade + fireworks + all-night concerts

This is Georgia’s National Day and the unmissable highlight of May.
Tbilisi’s Freedom Square takes centre stage: a military parade, cultural performances, and traditional shows follow one after another. By day, the city is draped in flags; ethnic performances, creative markets, and food stalls fill the streets.
When night falls, fireworks light up the entire sky, and concerts continue late into the night.
Batumi, Sighnaghi, Kazbegi and other popular destinations join the celebration – the festive energy is everywhere.

Teaser time: Build momentum in May, set off in September

May in Georgia is spring breezes, red wine, and fireworks across the sky.
September in Georgia is business opportunities, orders, and handshakes face to face.

That’s right – in September, a major exhibition will open its doors in Tbilisi, Georgia.
Bring your business cards, samples, and your best game. Tbilisi’s soft breeze and the new markets of the Caucasus are waiting for you.

Take a virtual tour in May. Set off for real in September.

There’s a Georgian saying: “Wine is the tears of the sun.”
Let me add: Every order won by a foreign trader is a medal under the stars.

Happy May, and see you in September!

For the past two years, logistics professionals in Georgia have been caught in a complex mix of emotions — both excitement and anxiety.

Excitement, because this small nation on the Black Sea coast, at the heart of the Caucasus, is stepping onto the world stage as global geopolitics are redrawn. The “Middle Corridor” — running from China through Central Asia and the Caspian Sea to Europe — is becoming an indispensable alternative route for Eurasian trade. In 2025, container traffic along the Middle Corridor surged by 173%, while Georgia’s Black Sea ports of Poti and Batumi handled about 20% of the region’s container growth.

Anxiety, because Georgia’s logistics system simply cannot handle this flood of freight.

To be precise, 70% of the equipment is unusable.

This is no exaggeration, but a cold, hard picture painted by data: the number of rail freight wagons fell by 41% between 2015 and 2023, and the number of locomotives by 46%; 64% of freight wagons and 62% of locomotives are over 35 years old. On the highways, trucking companies still rely on paper documents and manual tracking. Most of the warehousing sector is stuck in a simple “storage” mindset, with virtually no digitalisation.

Railway: 70% of equipment is already out of service

Georgia’s strategic location is irreplaceable — straddling the Eurasian crossroads, it is a natural transit hub. But as transit demand explodes, the existing logistics network reveals a yawning gap: on one side, mountains of import/export goods; on the other, a decaying legacy system.

The gap becomes even clearer when compared to regional rivals. Azerbaijan has recently added 300 freight wagons and 50 new locomotives to its rail network, while Georgia’s rail infrastructure continues to deteriorate. The World Bank’s 2023 Logistics Performance Index is blunt: out of 138 countries, Georgia ranks only 108th for infrastructure — behind Turkey, Russia, and even Uzbekistan and Kazakhstan.

Warehousing: 70% is not available for rent

Warehousing is another bottleneck. The country’s total warehousing area is 2.2 million square metres, of which 90% is general storage and only 10% cold chain. Worse still, up to 67% of warehousing facilities are owner‑occupied — meaning commercial warehousing open to third parties is extremely scarce. Companies that want to operate in Georgia often have to buy or lease land and build their own warehouses, which sharply increases investment risk and upfront costs.

Third‑party logistics (3PL) in Georgia is still immature. According to Galt & Taggart, among large enterprises operating in Tbilisi, only about 15% are willing to outsource logistics services, while more than 53% flatly refuse. A‑grade modern warehouses can cost as much as US$8 per square metre, but given local facility quality and operating costs, that price is hard to justify.

III. Patchwork repairs won’t help – it needs a complete rebuild

Some may ask: can’t they just patch things up and upgrade step by step?

The answer lies in history. Georgia’s logistics system was born in the Soviet planned‑economy era, designed for closed internal trade — railways moved heavy industrial raw materials between republics, ports served limited Black Sea trade, and warehouses served only as “material reserves.” In today’s world of cross‑border e‑commerce, just‑in‑time inventory, and intermodal transport, the underlying code of that system is completely incompatible.

Upgrading means optimising within the same logic; rebuilding means changing the operating system.

That is why governments and multinationals alike now agree on only one thing: it has to be rebuilt from scratch.

Deep‑sea port + intermodal hub + major players

Anaklia Deep Sea Port – Georgia’s first deep‑sea port. Phase 1 is expected to become operational in 2029, handling 600,000 TEUs (about 7.8 million tonnes of cargo) per year. Once completed, it will be the only Georgian port capable of accommodating Panamax and post‑Panamax container vessels, allowing large ocean‑going ships to call directly and completely transforming the transhipment landscape.

Tbilisi Intermodal Hub – AD Ports Group launched Phase 1 in June 2025, calling it Georgia’s first modern bonded container and intermodal inland terminal. Phase 2 is expected to be completed in early 2026, doubling annual handling capacity to 200,000 TEUs and turning the facility into a full‑service import/export logistics centre for all of Central Asia.

Clustered investment by multinational logistics companies – Gebrüder Weiss has expanded its Tbilisi logistics terminal three times, with the latest investment of €11.5 million bringing the total area to 142,000 square metres. Pace Group is investing US$35 million to increase the annual throughput of its Poti New Terminal from 3 million to 5 million tonnes.

These are not small fixes. They are comprehensive rebuilds based on the premise that Georgia will become a cross‑border logistics hub for decades to come.

Two major opportunities for Chinese companies

Georgia’s logistics restart is not a regional sideshow; it is a major variable tied to the Belt and Road Initiative and the future of Eurasian trade.

First, a low‑threshold opportunity for cross‑border e‑commerce. There is a huge gap in the market for large‑scale warehousing service providers in Georgia. For Chinese brands looking to grow rapidly in Central Asia, the Caucasus, and Eastern Europe, setting up overseas warehousing and stock‑keeping facilities in Georgia in advance would allow them to take advantage of the country’s zero‑tariff agreements with many nations, significantly lowering logistics costs and shortening delivery times.

Second, a reference point for Chinese logistics and warehousing companies going global. The Hualing Group’s US$300 million special economic zone in Tbilisi has already proved the policy friendliness and investment viability of Georgia. Chinese logistics property developers, smart warehousing systems integrators, and cross‑border logistics service providers should pay close attention to this window of opportunity and position themselves early.

Why visit the Smart Life Expo Georgia?

For Chinese logistics and warehousing companies, this “rebuilding” process is both a window of opportunity and a test of local knowledge. You cannot judge Poti’s warehousing gap from thousands of miles away, nor can you understand Tbilisi’s customs pain points from second‑hand reports.

Only by going there and talking face‑to‑face can you truly grasp the pace, the challenges, and the commercial opportunities of the rebuild.

This exhibition is not just a social gathering; it is a deep industrial matchmaking event. For Chinese exhibitors, it means the critical leap from “hearing stories” to “entering the game.”

Those who win the starting line are already on their way

The blueprint for Georgia’s logistics over the next five years is not designed based on the past or the present – it is designed for tomorrow. If you want to claim a share of this pie, the only thing to do is to identify the gaps first and seize the opportunity. Not everyone will be a winner, but those bold enough to move proactively in the wave of “rebuilding” will at least have a head start.

In 2026, in Tbilisi, we invite you to join us and witness the “rebuilding” of Georgia’s logistics.

Subtitle: From Transit Economy to Industrial Absorption – Georgia Is Experiencing an Underestimated Demand SurgePreviously, we analyzed the strategic value of the “Caucasus dual pivots” from a macro perspective.
But if we zoom in one level further, you will find –Azerbaijan and Georgia are not just “parallel markets,”
but a highly coordinated combination.Azerbaijan addresses the issues of “resources and capital,”while Georgia addresses the issues of “routes and regulations.”

This is precisely why, along the “Middle Corridor,”Georgia is the key determinant of trade efficiency and industrial spillover capacity.It is not just a gateway for goods, but also a gateway for regulations, for markets, and the “last hop” into Europe.

And this is quietly changing a crucial variable:Georgia’s import logic is shifting from “consumption-oriented” to “production-oriented.”

I. An Underestimated Change: Georgia Is No Longer Just a “Transit Country”

In the past, the common perception of Georgia was simple:
✔ A transit country
✔ A small market
✔ Not much business potential

But this logic is now being completely rewritten. Because one thing has changed –
The Middle Corridor has shifted from a “Plan B” to a “must-have.”

As freight volumes consistently flow in, a transit country inevitably experiences three things:

1. Goods begin to stay (for distribution, warehousing, and reprocessing)
2. Systems begin to upgrade (logistics, customs clearance, digitalization)
3. Industries begin to emerge (manufacturing, supporting services, services)

This is not driven by policy,but by the industrial evolution driven by freight flows.So today, Georgia’s essence has changed:From a “passageway” to an “industrial destination.”

II. The Real Opportunity Is Not “Growing Industries,” but “Inevitable Gaps”

Many analyses will tell you which industries are growing. But what is more critical is: Which demands “must be met”? Let’s break the market down to see more clearly.

① Logistics and Warehousing: Not an Upgrade, but a “Redo”

As freight volumes on the corridor rise, Georgia’s current logistics system is facing a realistic problem: It cannot handle the load.

The signs are clear:
• The port, railway, and road systems are fragmented
• Warehousing is still largely manual and inefficient
• Cold chain infrastructure is nearly non-existent
• Customs clearance and supervision are still in a “semi-digital” stage

What does this mean? This is not an optimization demand, but: A whole system that must be rebuilt.

For Chinese companies, the opportunity lies not in single products,
but in:
✔ Smart warehousing
✔ Automated sorting
✔ Multimodal transport systems
✔ Cold chain logistics

Whoever can provide “system-level capabilities” will reap long-term dividends.

② Building Materials and Infrastructure: The Real Variable is “Changing Standards”

Many people think that the opportunity in building materials in Georgia is simply because of ongoing construction.
But one level deeper:
Georgia is rebuilding its cities according to European standards.

As European capital flows in:
• Construction standards are rising (environmental protection, safety, energy efficiency)
• Project timelines are compressing (higher delivery requirements)

This leads directly to one outcome:
The existing low-end building material system is being rapidly replaced.

Here, the advantage of Chinese companies is not just “cheapness,”
but:
✔ Meeting standards
✔ More controllable costs
✔ More reliable delivery

In this market, Chinese building materials are shifting from being a “Plan B” to the “mainstream choice.”

③ Light Manufacturing: An Overlooked “Shortcut”

Many companies overlook a key value of Georgia: It can serve as a “production springboard” into Europe.

The logic is simple:
• Low local costs
• Simple tax system
• Smooth trade routes to Europe

This means you can: Complete the “final stage of production” in Georgia,
and then enter the European market.

This is not traditional manufacturing, but a reconstruction of the supply chain route. For many companies, this step is even more realistic than “directly exporting to Europe.”

III. Why Now? Three Trends That Will Not Reverse

To judge whether a market is worth entering, look at three things:

1. Will the freight flows continue?
   The Middle Corridor has become a reality, not just an alternative.
   Once a path dependency forms, it is very hard to reverse.
2. Will the policies change?
   Georgia’s characteristic is not an abundance of policies, but:Simple, long-term stable rules.

This is more important for businesses than short-term subsidies.

3. Is competition already entrenched?
   The biggest characteristic right now is: A monopoly structure has not yet formed.

Whoever enters first finds it easier to establish channels and brand recognition.

Summary

Georgia will not explode overnight, but it is becoming a market that will consistently deliver value. For Chinese companies, this is not a “short-term dividend,”
but a long-term pivot point in the making.

While most are still watching from the sidelines,
the real gap is never about information, but about action:
✔ Whoever enters first, finds it easier to build channel barriers
✔ Whoever lands first, finds it easier to create customer dependency
✔ Whoever lays out their strategy first, finds it easier to lock in their position in the supply chain

In other words – This is not a market about judgment, but a market about rhythm.

📍 September 26-28, 2026 Smart Life Expo Georgia | Tbilisi

This is a rare opportunity–not just to “learn about the market,” but to directly enter the starting point of its business network. If you are looking for:
• A determined source of growth in an emerging market
• An entry point into Eastern Europe and the Black Sea region
• Or a location for a supply chain upgrade

Then this time, what you need to do is not just exhibit–It is to reserve your position along this corridor that is being reconstructed.

See you in Georgia, this September.

When traditional trade routes are blocked and global supply chains are being reshaped, the next direction for overseas expansion is often found in the overlooked corners of the map.

Currently, the Middle East remains turbulent, risks to Red Sea shipping safety persist, and traditional Eurasian land routes face uncertainties due to geopolitical conflicts. Against this backdrop, an increasing number of Chinese companies are re-examining markets they previously paid little attention to.

Georgia and Azerbaijan—two countries in the Caucasus—are moving from “marginal players” to “strategic pivots.” They may not be the largest markets, but they could be the most stable corridors. They may not be the richest countries, but they could be the fastest-growing trade partners.

This article explores four dimensions:

• Why Now? — The “Middle Corridor” dividend in times of turmoil
• What Did Georgia Import from China in 2025? — Data breakdown and industry opportunities
• What Did Azerbaijan Import from China in 2025? — Detailed analysis of five key growth categories
• The “Hidden Thresholds” of Going Global — What to watch out for

01 Why Now? The “Middle Corridor” Dividend in Times of Turmoil

Traditional routes disrupted: The Middle Corridor accelerates its “mainstreaming”

Over the past two years, global supply chains have experienced severe shocks:

• The Red Sea crisis has reduced shipping capacity on the Suez Canal route by about 30%, causing shipping costs to soar.
• The Russia-Ukraine conflict has significantly increased trade risks and compliance costs along the traditional Northern Corridor (via Russia).

In this context, the Trans-Caspian International Transport Route (commonly known as the “Middle Corridor”) has rapidly upgraded from a “Plan B” to a “strategic option.” This route starts from China, passes through Kazakhstan and the Caspian Sea, reaches Azerbaijan and Georgia, and then extends to Turkey and Europe.

Key Data:

• In the first eight months of 2025, the number of container block trains along the Middle Corridor increased by over 40% year on year.
• Transit time has been reduced from an initial 40 days to 14–18 days.
• Georgia’s Prime Minister disclosed during his visit to China in November 2025 that container freight volume along the Middle Corridor had grown by over 70% year on year.
• Azerbaijan’s Prime Minister stated at the Tbilisi Silk Road Forum that transit freight volume along the Middle Corridor had grown by approximately 90% over the past three years.

Relations with China: Not “swing states,” but “anchors of stability”

Georgia:

• Established a strategic partnership with China in 2023.
• Bilateral trade volume reached $1.6 billion in the first three quarters of 2025, a 15% year-on-year increase.
• The Prime Minister of Georgia explicitly supported the One-China policy at the Shanghai International Import Expo and thanked China for its support of Georgia’s sovereignty and territorial integrity.
• The China-Georgia Free Trade Agreement (effective 2018) covers 95% of Georgia’s exports.

Azerbaijan:

• Azerbaijan’s Deputy Prime Minister stated at the 2025 Import Expo: “Azerbaijan-China relations are at their best period in history.”
• China is Azerbaijan’s fourth-largest trading partner and its largest source of imports.
• Bilateral trade volume reached $3.4 billion in the first nine months of 2025, a 28% year-on-year increase.
• Azerbaijan was one of the first countries to actively respond to and participate in the Belt and Road Initiative.

In a nutshell: In a turbulent international environment, Georgia and Azerbaijan are among the few markets with stable, predictable, and consistently growing relations with China.

02 What Did Georgia Import from China in 2025?

According to the latest data from the National Statistics Office of Georgia (January–September 2025), Georgia’s imports from China reached $1.43 billion, making China its third-largest source of imports (after Turkey and the United States).

Core Import Categories

• Machinery and Electronic Equipment – This is the traditional largest category of Georgia’s imports from China, covering industrial machinery, electronic products, and components. Demand remains stable as Georgia’s infrastructure development and industrialization advance.
• Textiles and Apparel – Chinese-made textiles, garments, and footwear hold a significant share in the Georgian market. Leveraging cost-performance advantages, Chinese clothing is very popular among local small and medium-sized wholesalers and retailers.
• Automobiles and Parts – In the first three quarters of 2025, Georgia’s total automobile imports exceeded $2.8 billion, accounting for more than 20% of its total imports. Chinese auto parts and tires are growing rapidly in the aftermarket.
• Building Materials and Hardware – As several large-scale infrastructure projects advance in Georgia, Chinese building materials are widely used in local construction projects, becoming an important import category.

Notable “Growth Opportunities”

• Infrastructure Materials: The Georgian government is advancing several major infrastructure projects, including the Anaklia Deep Sea Port (planned to become one of the largest ports on the Black Sea), the East-West Highway upgrade, and the railway electrification project. These will generate sustained demand for steel, cement, engineering machinery, and power equipment.
• Consumer Goods Upgrade: As per capita income in Georgia steadily rises, local consumer demand for mid-to-high-end home appliances, smart home products, and consumer electronics is shifting from “whether they exist” to “whether they are good.” This provides a window for Chinese brands to transition from low-price volume to quality premium.

 

03 What Did Azerbaijan Import from China in 2025?

Azerbaijan’s dependence on Chinese goods is even higher—Chinese goods account for 17.69% of Azerbaijan’s total imports, making China its largest source of imports.

According to data from the State Customs Committee of Azerbaijan, trade volume between China and Azerbaijan reached $3.4 billion in the first three quarters of 2025, a 28% year-on-year increase.

Five Key Growth Categories

1. Building Materials and Machinery Equipment (Largest Share)

Azerbaijan is in a phase of large-scale urban renewal and accelerated industrialization. The construction of new urban areas in Baku, the expansion of industrial parks, and the improvement of transportation infrastructure are generating strong demand for construction equipment, hardware, building materials, and power tools.

 

• Opportunity: Chinese engineering machinery brands like Sany and XCMG have established initial recognition in the Azerbaijani market, but there remains a significant gap for small and medium-sized equipment and tool products.

2. Home Appliances and Consumer Electronics

From smart TVs and air conditioners to kitchen appliances, “Intelligently Made in China” has fully penetrated Azerbaijani homes. Brands like Haier, Midea, and Hisense dominate the mid-range market.

• Opportunity: Emerging categories such as smart home products (smart speakers, security cameras) and small appliances (air fryers, robot vacuums) have significant growth potential.

3. Automobiles and Parts

Azerbaijan’s car ownership is continuously rising, but the country has almost no automotive manufacturing industry, making it highly dependent on imports for vehicles and components. In the first three quarters of 2025, automobile imports grew about 15% year on year, with Chinese brands’ parts showing noticeable growth in the aftermarket.

• Opportunity: The Azerbaijani government is actively promoting the introduction of electric buses and charging infrastructure, with brands like BYD and Yutong already having projects on the ground.

4. Textiles and Apparel

Chinese clothing, with its diverse styles, flexible supply chain, and wide price range, has become the “go-to choice” for local small and medium-sized wholesalers and retailers.

• Opportunity: Fast fashion and functional fabrics (sportswear, outdoor gear) are the fastest-growing subsegments.

5. Digital Economy and Green Energy (Core Growth Driver for the Next Three Years)

Azerbaijan has made digital transformation a key direction for national governance. In 2025, China and Azerbaijan signed several cooperation agreements in areas such as smart logistics, IoT, artificial intelligence, and digital infrastructure.

In green energy, Azerbaijan is planning a Caspian-Black Sea-Europe green energy corridor. China’s technological and production capacity advantages in photovoltaics, wind power, and energy storage are highly aligned with its needs.

One assessment: If China’s exports to Azerbaijan over the past five years were primarily “physical goods,” then over the next five years, “digital capabilities + green technologies” will become the new growth engine.

Afterword

In times of global uncertainty, “certainty” itself is a scarce resource.

Georgia and Azerbaijan—two markets with stable relations with China, strategically located along a vital corridor, and with continuously growing import demand—are moving from “neglected corners” to “blue oceans worth reassessing.”

We will continue to provide in-depth previews of exhibitions in Azerbaijan. Stay tuned.

For more information on market access policies, customs data, exhibition schedules, or cooperation opportunities in Georgia and Azerbaijan, please contact us.

— In an uncertain world, position yourself for determined growth.

When people think of Georgia, images often come to mind: the glittering night views of Tbilisi, the snow-capped peaks of the Caucasus, the affordable yet delightful wines, and the bay leaves that season 99% of Chinese kitchens.

But few know that when it comes to “eating chicken,” China and Georgia have mastered the art of cross-border complementarity—each supplying what the other needs.

Recently, the two countries signed a cooperation agreement. In plain terms: China helps feed Georgia’s “pecs,” while Georgia satisfies China’s “chicken feet freedom.”

How Chinese Chicken Became a “Lifesaver” for Georgia’s Fitness Enthusiasts

Georgians love meat, but local poultry production falls far short of demand. The numbers tell a clear story: locally produced poultry meets less than 30% of domestic needs, leaving 70% to be imported.

And when it comes to import sources, China is the undisputed “champion.”

In the first ten months of 2025 alone, Georgia imported over 20,000 tons of chicken from China, worth more than $34 million. What’s more interesting? Nearly all of it was frozen chicken breast.

Why chicken breast? Georgians have a strong preference for it: firm texture, boneless, high in protein—perfect for local dietary habits and a staple for fitness enthusiasts. Back in China, aside from the fitness crowd, most people aren’t particularly fond of dry-textured chicken breast.

One side has a surplus, the other has a pressing need—a perfect match.

In Tbilisi’s supermarket freezers, major local importers like West Invest, Izi, and Kakso mostly sell chicken breast from China. So, the protein many Georgians consume after their workouts likely traveled all the way from China.

Georgian Chicken Feet: A Burden Locally, a Treasure in China

If chicken breast is China’s “export advantage,” then chicken feet are Georgia’s “unexpected windfall.”

In Georgian cuisine, chicken feet, necks, and heads are considered “hard to eat, hard to handle” leftovers. For local farms, they were once a headache: you couldn’t just throw them away, but they served no purpose and cost money to dispose of.

But once they arrive in China, they transform into gold:

• Chicken feet→ pickled, braised, or crispy fried — the ultimate late-night snack
• Chicken necks & heads→ spicy, braised, or grilled — national favorites

What locals see as waste, the Chinese see as premium ingredients.

According to local industry estimates, Georgia collects around 120–150 tons of chicken feet and necks annually. The volume isn’t huge, but by exporting to China, what used to be waste now generates real revenue.

03 What Else Does Georgia Import from China?

China-Georgia trade complementarity goes far beyond “chicken breast for feet.” In 2025, China’s exports to Georgia reached $2.39 billion, a year-on-year increase of 20.7%. China has been Georgia’s largest import source for many consecutive years.

Main imports from China include:

 Machinery & Electronics

• Computers and accessories
• Communication equipment, TVs and parts
• Engineering machinery and industrial equipment

 Transportation Equipment & Parts

• Automobiles and components
• Tires (over $22 million in imports)

️ Building Materials & Metal Products

• Steel and metal products
• Construction and decoration materials
• Non-alloy steel flat-rolled products

Household & Consumer Goods

• Lighting equipment
• Furniture and home appliances
• Textiles, garments, footwear
• Daily necessities

 Emerging Sectors (Fastest Growing)

• New energy equipment (solar, energy storage)
• Digital economy products
• AI-related equipment

 Food & Agricultural Products (Bidirectional)

• China exports tea, spices, processed foods to Georgia
• Georgia exports wine, honey, mineral water to China

04 What Georgia Sends to China: More Than Feet and Wine

Georgia also exports a range of specialty products to China. In 2025, Georgia’s exports to China reached $310 million, up 11.1% year-on-year.

Main exports include:

• Wine – Georgia, the birthplace of wine, is gaining popularity in the Chinese market
• Honey – A bilateral agreement has been signed for honey exports
• Nuts and dried fruits
• Mineral water
• Copper ores and concentrates

Institutional Backing: How the Free Trade Agreement Accelerates China-Georgia Trade

The economic ties between China and Georgia are supported by strong institutional frameworks:

• 2018:The China-Georgia Free Trade Agreement took effect, making China Georgia’s first FTA partner in Eurasia, covering 95% of Georgian exports
• 2025:Both sides completed FTA upgrade negotiations to reduce non-tariff barriers, streamline inspection and quarantine procedures, and promote e-commerce cooperation
• 2025:Honey and poultry export agreements were signed, opening doors for more Georgian products to enter the Chinese market

The trade structure between the two countries continues to optimize, expanding from traditional infrastructure to new energy, high technology, agricultural products, and beyond.

Beyond Food: Where Else Does China-Georgia Trade Complement?

This cross-border “chicken-for-feet” cooperation is essentially a story of precise complementarity in lifestyles. No one compromises; no one feels shortchanged. Each side supplies what the other needs—a true win-win.

And this complementarity is precisely a microcosm of China-Georgia economic ties.

From chicken breast to wine, from machinery to new energy, trade between the two countries continues to heat up. In 2025, bilateral trade volume reached $2.7 billion, up 19.5% year-on-year. As a key node along the Belt and Road, Georgia is becoming a golden gateway for Chinese companies to enter the Caucasus and Eastern European markets.

Exhibition Empowerment: Direct Access to Georgia – Seize Opportunities in the Caucasus

As a professional exhibition organizer deeply rooted in the Belt and Road markets, Kaichen International Exhibition offers you an excellent platform to connect directly with Georgia and the Caucasus region:

The 8th Smart Life Expo Georgia
September 26-28, 2026
Tbilisi International Exhibition Center

Why Exhibit?

• Precise Matchmaking: Direct access to importers and distributors from Georgia and neighboring countries
• Market Insights: Deep understanding of consumer demand and purchasing habits in the Caucasus region
• Brand Expansion: Seize Georgia’s strategic position as a Eurasian gateway

Bridging the Distance: Putting the Best on Each Other’s Tables

Someday, as you nibble on braised chicken feet at home, that very chicken might have basked in the sun beneath the Caucasus mountains and breathed the evening breeze of Tbilisi.

If you ever travel to Georgia and pick up a pack of chicken breast at a supermarket, chances are it came “from home.”

And in China, stewing Georgian chicken feet with Georgian bay leaves might just be the perfect pairing.

Crossing mountains and seas, putting the flavors each side loves best on the other’s table—that’s the truest, most satisfying kind of win-win.

When people mention Georgia, wine, snow-capped mountains, or its key role in the Belt and Road Initiative often come to mind. Yet on the map of the global apparel supply chain, this small Caucasus country is emerging as a high-profile “sewing machine”, thanks to its unique policy advantages and strategic location.

From Nike and Adidas to Zara, “Made in Georgia” is appearing more and more often on the labels of these familiar international brands. Today, we go beyond Georgia’s manufacturing cost advantages to explore a core question: does it only handle cutting, making and trimming, or can it also weave and produce fabrics? And where are the opportunities for Chinese fabric suppliers?

Why Georgia? It’s Not Just About Low Costs

Located in the Caucasus region of Eurasia, at the crossroads of Western Asia and Eastern Europe, Georgia borders the Black Sea to the west and boasts an extremely important strategic position. Its capital Tbilisi serves as a regional transport hub. With this geographic advantage, Georgia has become a natural bridge connecting Europe and Asia.

More importantly, it offers a first-class business environment:

• Extensive Free Trade Agreement (FTA) network: Georgia has signed the Deep and Comprehensive Free Trade Area (DCFTA) with the EU, as well as FTAs with Türkiye, China (including Hong Kong), Ukraine, the European Free Trade Association (EFTA) and CIS countries. It also benefits from Generalized System of Preferences (GSP) treatment from the United States, Canada, Japan and other countries. This means products manufactured in Georgia can enter a huge market of around 900 million people duty-free or at preferential tariff rates.
• Favorable tax policies: Georgia applies a transparent, low-tax system, taxing only distributed profits while exempting retained and reinvested profits. Export-oriented manufacturers in free industrial zones (FIZs) in Poti, Kutaisi and Tbilisi enjoy exemptions from almost all taxes except personal income tax.
• Low utility costs: Industrial electricity costs as low as approximately 6 US cents per kWh, with 80% coming from hydropower – clean and affordable.
• Young, skilled and cost-competitive labor force: The average monthly manufacturing wage is around US$370 (as of 2018), labor laws are flexible, and the government supports vocational education and customized training. In addition, Georgia’s banking services are convenient and efficient, with widespread online and mobile banking, greatly facilitating cross-border remote management.

These advantages have attracted numerous international brands to set up production facilities here, including Marks & Spencer, Moncler, Nike, Adidas, Zara, Puma, H&M, Tommy Hilfiger, Koton and Next.

A Hidden Weakness: It Makes Clothes, But Hardly Woven Fabrics

Behind the impressive contract manufacturing figures, however, Georgia’s textile industry has an Achilles’ heel: it produces almost no fabrics domestically.

Although Georgia has a long manufacturing tradition dating back to the 1960s and 1970s, its modern textile industry chain suffers from a clear structural gap. Industry data shows that Georgia has virtually no large-scale local textile production capacity. Even its so-called “sustainable fashion” brands rely heavily on imported raw materials.

This creates a distinctive scenario: Georgia’s factories hum with activity, with workers proficiently performing cutting, manufacturing and trimming (CMT) operations, yet nearly all the fabrics they process come from abroad.

The Fabric Supply Lifeline: Türkiye First, China Second

If Georgia does not produce its own fabrics, where do they come from? The answer is imports, highly concentrated in just a few sources.

For key raw materials such as cotton, Georgia’s import structure is clearly defined:

• Türkiye (over 65%): Thanks to its geographic proximity and free trade agreements, Türkiye is the “main artery” feeding Georgia’s textile industry.
• China (around 18%): As a global textile powerhouse, China plays an indispensable role in supplying fabrics to Georgia. Especially in recent years, with the advancement of the Middle Corridor initiative, logistics channels for Chinese fabrics to reach Georgia have become smoother.

Notably, major manufacturers such as Ajara Textile, which produces for Nike and Adidas, depend heavily on imported raw materials. To meet the EU’s rules of origin for diagonal cumulation, some raw materials must even come from Türkiye or Georgia itself, further deepening ties with Türkiye.

China’s Opportunities: More Than Fabric Sales, but Industrial Chain Complementation

For Chinese textile enterprises, Georgia’s fabric gap represents enormous potential.

First, direct fabric trade.

2023 data shows that China has become the leading supplier of certain knitted fabric categories to Georgia, even surpassing Türkiye. From functional chemical fiber fabrics to knitted cloth, Chinese companies can fully leverage Georgia’s tariff advantages by exporting fabrics to the country for garment processing, with finished products then sold to the EU duty-free.

Second, upgrading industrial capacity cooperation.

Georgia not only needs fabrics but also lacks high-value-added sectors such as printing, dyeing and finishing. International trade fairs held in Tbilisi, which bring together fabric suppliers from Türkiye, China, the UAE and elsewhere, reflect strong local demand from designers and manufacturers for high-quality textiles.

Connecting with China: Where Is Our Fabric Backbone?

For businesses looking to engage in apparel contract manufacturing or invest in fabric plants in Georgia, which industrial clusters in China can provide strong support?

China has the world’s most complete textile industry clusters. Given Georgia’s focus on manufacturing sportswear, fast fashion (Zara) and high-performance outerwear (Moncler), the following regions are particularly noteworthy:

1. Shishi & Jinjiang, Fujian (casual and sportswear): Shishi is a hub for casual apparel, while Jinjiang is a core production base for raw and auxiliary materials for sports shoes and apparel. It is the main supply base for brands like Nike and Adidas, offering mature sportswear fabrics and accessories.
2. Haining & Zhuji, Zhejiang (warp knitting & chemical fibers): Haining excels in warp-knitted composite materials, and Zhuji in intelligent embroidery machinery, providing technical advantages for functional garments and specially processed fabrics.
3. Hanchuan, Hubei (sewing threads): Auxiliary materials should not be overlooked. Hanchuan produces two-thirds of China’s sewing threads, a key component determining finished garment quality.
4. Wujiang, Jiangsu (imitation silk & chemical fibers): A major center for imitation silk fiber materials, Wujiang boasts strong R&D and production capabilities for fast-fashion women’s wear fabrics.
5. Changzhou, Jiangsu (specialty fabrics & dyeing): One of the birthplaces of modern China’s textile industry, Changzhou has formed a full industrial chain covering spinning, weaving, dyeing and finishing, apparel and textile machinery manufacturing. Its specialty products include yarn-dyed fabrics, corduroy and denim, supported by industrial clusters such as Hutang, known as a “Famous Textile Town of China”.

Conclusion

Georgia’s apparel manufacturing sector is like a high-performance sewing machine – yet it lacks the “fabric” – the domestic textile production that feeds the machine.. For Chinese companies, Georgia represents both a promising market for high-end fabric exports and a strategic gateway to avoid trade barriers and access the European market.

When “Chinese fabrics” meet “Georgian manufacturing”, with onward access to the EU market, a brand-new “golden corridor” in the supply chain is quietly taking shape.

2026 Smart Life Expo Georgia

Dates: September 26–28, 2026

Venue: Tbilisi

Frequency: Annual

Against the backdrop of drastic upheavals in the global geopolitical landscape and ongoing conflicts in some regions, the international community’s attention is often fixed on tensions in hotspots. Yet pragmatic cooperation between China and countries worldwide—especially key nations like Georgia at the crossroads of Eurasia—has continued to advance steadily, demonstrating remarkable resilience and vitality. Recently, Zhou Qian, Chinese Ambassador to Georgia, gave a written interview to the Georgian news website Business Insider Georgia, systematically elaborating on the fruitful achievements of China-Georgia economic relations in 2025 and offering in-depth prospects for future cooperation. His remarks paint a clear picture of deepening bilateral ties and expanding cooperation.

Economic and Trade Relations: From Milestones to New Heights

In 2025, under the strategic guidance of the leaders of both countries, China-Georgia economic and trade relations entered a “fast lane” of development. Ambassador Zhou described the year as “fruitful, with multiple breakthroughs”—breakthroughs embodied not in abstract concepts, but in a series of concrete, far-reaching milestones.

1. Political Mutual Trust and High-Level Exchanges Drive Economic Cooperation

Georgia served as the Guest of Honor for the first time at the 8th China International Import Expo (CIIE). Prime Minister Irakli Kobakhidze led a large business delegation to attend and held a meeting with Chinese Premier Li Qiang. This move not only showcased Georgia’s national image and premium products to the world’s largest market but also enhanced political mutual trust through direct high-level dialogue, laying a solid foundation for subsequent pragmatic cooperation.

2. Historic Upgrade of Institutional Arrangements

The China-Georgia Free Trade Agreement (FTA)—the first FTA initiated and concluded by China after the launch of the Belt and Road Initiative—completed its upgrade negotiations in 2025中华人民共和国商务部. This is a landmark development, signaling that amid rising deglobalization, China and Georgia remain firmly committed to advancing trade and investment liberalization and facilitation. The upgraded agreement will further reduce trade barriers, expand market access, and provide robust institutional guarantees for sustained growth in bilateral trade.

3. Record-Breaking Trade Volume and Upgraded Cooperation in High-Value-Added Sectors

From January to November 2025, China-Georgia trade volume reached $2.44 billion, a year-on-year increase of 20% and an all-time high. More notably, bilateral cooperation has expanded from traditional infrastructure to technologically sophisticated complete sets of equipment and high-tech sectors. Chinese enterprises such as Goldwind participated in wind power projects in Gori, Georgia, and CRRC Group took part in the modernization of Tbilisi metro carriages—projects marking a shift from “quantitative accumulation” to “qualitative leap” in China-Georgia cooperation.

Focus Areas: Clean Energy, Infrastructure, and the Digital Economy

Looking ahead, Ambassador Zhou repeatedly emphasized the vast potential of China-Georgia cooperation and identified several key growth areas that align with Georgia’s national development strategy and China’s high-quality development goals.

1. Deep Cooperation in Clean Energy

Georgia boasts abundant hydropower, wind, and solar resources, but its development level and energy efficiency remain to be improved. China leads the world in clean energy technology, has a complete industrial chain, and rich project experience. Ambassador Zhou specifically noted that Georgia’s 10-year power development plan offers broad investment space for Chinese enterprises. From early investments in hydropower stations to recent successful bids for the Rise Wind Power Project, Chinese companies’ cooperation in Georgia’s energy sector has evolved from individual projects to systematic engagement, with promising prospects in energy storage, smart grids, and other fields.

2. Infrastructure Upgrading and the “Middle Corridor”

Georgia lies at the intersection of Eurasia, serving as a critical node in the Middle Corridor connecting China and Europe. Ambassador Zhou elaborated on China’s high priority attached to this strategic corridor. Chinese enterprises have deeply participated in major infrastructure projects in Georgia, including railways and highways, significantly cutting transit times. With China Railway Container Transport Corporation formally joining the Middle Corridor Multimodal Transport Company, China-Georgia logistics cooperation has upgraded from project contracting to deep strategic operational integration. This will boost the quality and efficiency of the southern route of the China-Europe Railway Express and help position Georgia as a true Eurasian logistics hub.

3. Digital Economy and Financial Connectivity

Georgia aims to become a “digital hub of Eurasia,” and China’s expertise in the digital economy, 5G, artificial intelligence, and other areas provides strong complementarity. The two sides have signed multiple memorandums of understanding, laying institutional groundwork for digital economy cooperation. In the financial sector, active interactions between the National Bank of Georgia and the Cross-Border Interbank Payment System (CIPS) of China signal upcoming breakthroughs in payment systems and financial connectivity. Facilitating Georgian financial institutions’ access to CIPS will not only streamline payment processes for bilateral trade and investment but also enhance the diversification and resilience of Georgia’s financial system.

Business Environment: Key Directions for Continuous Improvement

Georgia is renowned for its open business environment and streamlined administrative procedures, ranking high in World Bank assessments. To better attract global investors, including Chinese enterprises, Ambassador Zhou offered constructive and targeted suggestions in three key areas:

Administrative Efficiency, Legal Protection, and Human Resources

He emphasized that Georgia could further optimize its business environment in administrative efficiency, legal protection, and human resources. Specific measures include setting up Chinese-language service windows, simplifying visa and residency policies, strengthening intellectual property protection, and improving dispute settlement mechanisms. These proposals address practical challenges in current cooperation while building long-term, stable trust between partners.

Anchoring Cooperation in a Turbulent World

At a time full of opportunities and challenges, rather than fixating on geopolitical fluctuations and the shadow of conflict, it is more constructive to shift perspective and explore emerging cooperation opportunities. The business world follows the principle of “he who does not advance falls behind”; only proactive action can seize the initiative.

The upcoming SMART LIFE EXPO GEORGIA is precisely such a timely platform. It focuses on life, not conflict; on win-win cooperation, not confrontation. From intergovernmental strategic partnerships to market exchanges between private sectors, the fair vividly illustrates that in a turbulent world, anchoring cooperation and deepening market engagement are the surest paths to navigating cycles and achieving mutual benefit.

When people think of Georgia, the Caucasus Mountains, the Black Sea coast, and the subtle aroma of wine often come to mind.

This winter, however, Georgia’s growing appeal extends far beyond travel itineraries. It is increasingly evident in the country’s rising international engagement and cooperation.

On December 20^th, Georgia officially launched its 2025-2026 ski season.
Bakuriani took the first run, with major resorts like Gudauri and Mestia set to open progressively by the end of December. With the ski season underway, this transcontinental nation is once again in the international spotlight.

Beyond the slopes, Georgia is welcoming global visitors, investors, and trade partners with an increasingly open and inclusive stance.

⛷ Georgia’s Ski Season Begins: A Winter Full of Energy
According to information released by the Mountain Trails Agency (MTA) under Georgia’s Ministry of Economy and Sustainable Development:

• First Resort Open:Bakuriani · Kokhta Ski Area
• Opening Date:From December 20^th
• Operating Hours:Daily, 10:00 – 17:00

Bakuriani is one of Georgia’s oldest and most well-established ski resorts, offering diverse slopes and comprehensive services, making it particularly suitable for families, beginners, and leisure skiers.

The launch of the Kokhta area marks the official and stable start of the entire ski season.

🚠 Multiple Resorts Opening Sequentially: International Ski Destination Heats Up
Starting December 27^th, several ski resorts across Georgia will welcome guests:
• Gudauri: Renowned for its high altitude, wide slopes, and reliable snow cover, it is the most familiar Georgian resort for international ski enthusiasts.
• Mestia / Svaneti: Where snow-capped mountains, ancient tower villages, and pristine nature coexist, often called the “last hidden gem of the Caucasus.”
• Goderdzi: Less crowded with good snow, it’s gaining attention among those seeking tranquility and an unspoiled experience.
Meanwhile, the Freeride World Tour (FWT) will return to Svaneti in February 2026.
This makes Georgia one of only six countries globally to host an FWT event, underscoring international recognition of its ski conditions and continually enhancing its global profile.

🌍 From Skiing to Engagement: Georgia Being “Rediscovered”
In recent years, international attention on Georgia has been expanding from tourism into broader cooperation:
• It is a key regional node connecting Europe, Asia, and the Middle East.
• It maintains a relatively open foreign trade policy, with free trade agreements covering numerous countries and regions.
• International flight routes are steadily recovering and expanding, facilitating increased people-to-people exchanges.
• Sectors like tourism, agriculture, food processing, and light manufacturing are showing growing dynamism.

The ski season brings not only tourist footfall but also sustained international mobility and exchange throughout the winter.

For many international businesses, it often starts with a visit—a single trip or stay—that leads to deeper market understanding and eventual entry.

🤝 Platform for Trade Cooperation Taking Shape Amidst Warming International Ties
Against this backdrop, Georgia’s international trade and industrial exchanges are entering a more dynamic phase of development.
As a seasoned international exhibition organizer deeply engaged in global markets, we continuously monitor economic and trade trends in Georgia and the surrounding region. We are pleased to announce:

📅 September 26 – 28, 2026
We will host the Smart Life Expo Georgia, creating an efficient, direct, face-to-face platform for companies from various countries and regions.
This edition will focus on:
• International Trade & Supply Chain
• Consumer Goods & Lifestyle Products
• Agriculture & Food-Related Industries
• Manufacturing & Light Industry

Through this expo, we aim to help businesses gain deep insights into the local market environment, connect with quality partners, and explore development opportunities across the Eurasian region.

❄️ A Nation “Heating Up” in Winter Awaits Further Connection
This winter, Georgia is reaching more people through its skiing.
Beyond the mountains, it is also stepping onto the broader international stage through more frequent exchanges.
From tourism to trade, from destination to partner,
Georgia is becoming a strategic choice for a growing number of people and businesses.

📍 If you wish to gain a deeper understanding of the Georgian market,
📍 Or are seeking new opportunities to enter the Eurasian region,

We invite you to focus and participate in the Smart Life Expo Georgia, September 26 – 28, 2026.
Connect with the world and engage with the future, right here.

❄️ Forging Connections Through Global Mobility: Our Enduring Focus
For Georgia, the winter ski season represents more than just a moment in the spotlight; it signifies a sustained capacity to connect with the world.
The snow season draws more people into the country, fostering and nurturing exchanges here.
For us, our focus on Georgia stems not only from its rising “heat,”
but also from its inherent, long-term value: connecting Eurasia, embracing diversity, and maintaining openness.
Through careful observation of destinations and assessment of market trends,
we consistently strive to build truly effective international exchange platforms for businesses in a professional and robust manner.

The Smart Life Expo Georgia, September 26 – 28, 2026,
is more than just an exhibition; it is a long-term connection built on cooperation, understanding, and trust.
In a constantly evolving global landscape,
we look forward to partnering with more like-minded organizations
to exchange ideas in real-world settings and discover opportunities through face-to-face dialogue.
Georgia is being rediscovered by the world;
We look forward to meeting fellow value-driven partners here.
A Eurasian node being rediscovered by the world.
Beyond the Winter Season: Georgia’s Other Dimension of Vitality.